In the 15 years since Nike teamed up with UNDFTD (Undefeated), their partnership blossomed to produce some of the most memorable kicks and apparel in the streetwear game. It was only fitting that they celebrated the occasion with a night to remember. Nike & UNDFTD brought in 20FT BEAR and handed over the keys.
The mission was to convey the new direction of where the brand partnership is going: high-end meets street culture. 20FT BEAR carefully selected the perfect locale – a high detail, fine art venue space known as Milk Studios. The elegant entry path with sparse, bold hero installations placed through the venue leads to a gorgeous, intentionally left-to-bare-bones open space called The Hangar, which was the perfect platform to display and celebrate their identity. It was a high demand affair. In true UNDFTD fashion, word quickly spread that this was the party to attend, and the event quickly exceeded capacity, leaving countless arrivals unable to enter.
The entry line wrapped around the block, mimicking a shoe drop at UNDFTD stores. Every guest was an instrumental and key player in the culture connected to their movement, replete with the perfect combination of culture, celebrity and media.
