Nyjah. Say that name anywhere in the skate world and you’ll get a response. A prodigy from 4 years old, Nyjah Huston is already a skate GOAT, not to mention one of the winningest skaters of all time. He just turned 23 years old.
Nike made the move to bring the most visible skater alive onto their Nike SB line, and to commemorate the release of the Nike SB Nyjah Free, they asked 20FT BEAR to step in and curate the entire experience. To top it off, Nyjah dropped his first skate video in 4 years, “Til Death”. Give us the Highlight Room set against the Hollywood skyline for a venue, and we made it happen.
They left it up to us design and develop the full package. They asked us to give Nyjah and Nike SB the royal treatment. They walked away with the hottest release party of 2018 thus far.
