‘Chart-topping’ doesn’t begin to describe what J Balvin has unleashed on the music world. When Beyonce comes to you – BEYONCE – willing to do the remix in Spanish, it has to be huge.
Mi Gente has garnered over 5 billion streaming hits alone, on top of going multi-platinum in numerous countries. With it, J Balvin went from superstar to phenomenon.
The minds at ComplexCon approached us with a proposal – J Balvins team (Upscale Vandal and Buchanan Whiskey) wanted to cultivate an airport experience to portray the international movement that the artist represents. As Mike Camargo (Upscale Vandal) says, “4 agencies submitted their proposals to us. 20 Ft Bear was the only proposal that got our vision.”
Crowd and vendor response was overwhelming and an attendee favorite. ComplexCon heavily featured the installation in all of their recap media, and multiple media outlets followed suit. It was widely stated that the J. Balvin booth was the best independent booth at ComplexCon 2017.
