Nike launched the 2017 NFL season with simultaneous campaigns in three major cities – New York, Chicago and Los Angeles.
Nike turned to 20 FT BEAR to produce Legacy Made LA and kickoff the first Los Angeles season to feature both the Rams and the Chargers.
Over 5 days, select guests were treated to a distinctly unique experience. By giving them an opportunity to sit down with renowned urban artist Joe King and personalize their own jersey, they were empowered to claim their allegiance through their attire. The 360-degree experience featured an expanded apparel set available for onsite customization. While they waited, guests were treated to a VIP lounge that included game viewing, crafted tailgate-inspired cocktails and hors d’ourves,
The mission was clear: to establish #whoyouwith. Because no matter what team you support, the love of the game lives in the cloth on your back.
